The IHRSA Trade Show is always an incredible marketing experience, and 2013’s show did not disappoint Team ICG. Our mock cycling studio, with Myride®+ and 20 Matrix Powered By ICG® bikes, gave spectators a clear vision of how their own premiere studios could look. The strategic exhibit – and our tactical plan of running demos in alternating 20-minute segments – drew crowds looking for the latest in the indoor-cycling experience.

At our additional Myride+ Consoles, ICG’s talented team of Master Trainers provided non-stop demos of the live programming options available with Myride+, as well as ICG’s incredible virtual class program. Virtual classes were a key interest for many consumers.

Team ICG’s objectives for IHRSA 2013 were to promote brand recognition, educate a target audience, and build interest in Myride+. The response to our demos and Early Morning Workouts made it clear that ICG showed the powerful new dimension that’s possible for indoor cycling classes everywhere.