About ICG®

The Nuremberg (Germany)-based Indoor Cycling Group® is a fitness industry company and market leader in Indoor Cycling.

Striving for excellence and being passionate about indoor cycling, the Indoor Cycling Group (ICG®) has become the world’s largest corporation specialized in the designing, manufacturing and programming of indoor cycling equipment. A heritage of over 25 years empowers riders with pioneering and inspiring concepts, enabling not only the most effective training but also creating a completely new cycling experience with guaranteed accurate results. As Tomahawk bikes became “Life Fitness powered by ICG®” bikes, both Life Fitness and ICG® continue to strive and raise the bar for all user groups: owner, instructor, rider and anyone passionate about cycling.

Experience a new indoor cycling era. The innovative “Life Fitness powered by ICG®” indoor cycling bikes IC5, IC6, IC7 and the IC8 power trainer combines striking, award-winning design with powerful technology. The unique personalized Coach By Color® intensity guide and the WattRate® Power Meter (deviation +/- 1%) not only deliver highly motivational workouts for all target groups, but guarantees the most accurate personalized results in the market.

Indoor cycling “Powered by ICG®” is an experience unlike any other! The digital systems ICG® Connect, Myride® VX and the ICG® Training App, combine engaging technology with numerous motivational functions for more entertainment in both group cycling classes and on the cardio floor.

ICG’s training programs have been developed to support personal trainers and group fitness instructors to do the job they love. ICG® provides online and live education (accredited by DFAV, ACE and AFAA) for all its club owners, instructors and cycling enthusiasts. Team ICG® is comprised of a loyal community of ICG® Master Trainers that are top indoor cycling specialists in the industry, known for their vast training experience and the highest quality in education and presentation skills.

ICG® is proud to take the same market leading quality that is built in to the products and deliver these same principles in to its education and training programs, ensuring to continue to lead in making a real impact for innovation and change in the fitness industry.

History

A powerboat sparked the imagination of one man to turn a German fitness start-up company into a global innovator.

In 1994 Bernd Puerschel, founder and CEO of ICG®, was living in North America working within the fitness industry when he was inspired by the engineering presence of a powerboat exiting the Fort Lauderdale docks. Within months of this trip, after witnessing the emerging Indoor Cycling concept in the USA, Puerschel returned to Germany and became its only dedicated manufacturer of Indoor Cycles. His first Indoor Cycle was engineered beyond market expectations, boasting a performance that started the company’s journey to becoming Europe’s number one supplier and a global innovator. The name of that powerboat – just like our Indoor Cycles –  was Tomahawk®.

Timeline

1995-1996

The Indoor Cycling Group (ICG®) was born and Tomahawk® Indoor Cycles went into mass production.

1997-1998

ICG® opened European distribution channels and established the Indoor Cycling Education (I.C.E.) education.

1999-2000

Tomahawk® "XXL” - the 2nd generation of the Tomahawk® Indoor Cycle was released and distribution to North America was established.

2001-2002

A special edition Tomahawk® "Stainless Steel" Indoor Cycle was introduced in Europe to mark equipping the global market with 100,000 bikes.

2003-2004

ICG® established a subsidiary office in the UK to increase its brand awareness and marketing support and established “Evolution Ride” in Germany, one of Europe’s largest annual Indoor Cycling events.

2005-2006

The 10,000th I.C.E. instructor was enrolled into the program. ICG® won 1st place at the BodyLife Awards - best product in Indoor Cycling category.

The 3rd Generation of Tomahawk® Indoor Cycles was released, named Tomahawk® "S Series" & "E Series". ICG® won 1st place at the BodyLife Awards – best product in Indoor Cycling category.

2007-2008

Myride® virtual cycling was launched to drive growth in new market segments.

ICG® won 1st place at the BodyLife Awards - best product in Indoor Cycling category.

2009-2010

ICG® designed and manufactured the first LIVESTRONG® Indoor Cycle, joining the global fight against cancer.

ICG® launched Myride 3.0, introduced the Be Your Own Hero campaign and provided a new eLearning platform for its I.C.E. education program.

2011-2012

ICG® announced the launch of Myride® +, the market's first Forward-motion video program for live instructor-led classes.

ICG® re-launched its I.C.E. education division as Team ICG® and expanded its services and community support.

2012-2013

ICG® launched its Tomahawk® IC3 Indoor Cycle and set a new 155mm Q Factor industry standard whilst winning 1st place at the BodyLife Awards - best product in Indoor Cycling category.

2014-2015

ICG® launched its Tomahawk® IC7 Indoor Cycle winning the globally recognised “Red Dot”, “Plus X” and “ISPO” product design awards.

2016-2017

ICG® launches its new award winning generation of Indoor Cycles - the Life Fitness IC4, IC5, IC6 and IC7. ICG® joins the Life Fitness family.

2017-2018

Inspired by the movement of road and triathlon cycling. ICG® launches the IC8 Power Trainer.

Our Awards

2005

Best in "Indoor Cycling" Category

2006

Best in "Indoor Cycling" Category

2008

Best in "Indoor Cycling" Category

2009

Best in "Indoor Cycling" Category

2011

Best in "Indoor Cycling" Category

2012

Best in "Indoor Cycling" Category

2013

Best in "Indoor Cycling" Category

2014

Reddot award
Winner

2014

Best in "Indoor Cycling" Category

2015

Plus X award
Winner

2015

ISPO award
Winner

2015

Best in "Indoor Cycling" Category

2016

German Design Award Winner

2016

Best in "Indoor Cycling" Category

2017

 Best in "Indoor Cycling" Category

2018

 Best in "Indoor Cycling" Category

2019

Best in "Indoor Cycling" Category

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